SHIPPED WORK @ CASTBOX

The World’s First
Podcast Player
Built For Discovery.

APP     PRODUCT DESIGN     ANDROID & IOS    RESEARCH

ROLE

Product Designer
UX Researcher

DURATION

Jul – Aug 2018

SKILLS

Research & Synthesis
Competitive Analysis
PRD
Design Strategy
Content Strategy
Hi-Fi Prototyping

TEAM

Alex He (CTO)
Eric Lu (Partner)
Will Du (Lead PM)
Lai Wei (Design Lead)
Quintes Cheng (Designer)
Tianshi Kan (Designer)
Dongxu Bao (PM)
Qichao Li (PM)
Development Team

TAKEAWAYS

How to Innovate in a complex product
Castbox is an award-winning podcast app that has more than 5 million users. Castbox offers podcast services across platforms like Android, iOS, App Watch, web and Alexa, which lets users stay in-sync. I joined the team as a Product Designer and UX Researcher mainly working on the apps. Here is a collection of shipped work during summer 2018.

Login Page

App version 7.37

Product Goal

To increase the conversion rate of new users, so as to improve the retention rate. (The conversion rate and retention rate are obviously positively correlated.)

My Input

Proposed design strategies and further solutions
Analysed competitors
Ideated UI solutions and content copy
Critiqued design
Produced the Hi-Fi sketch

Wondery+

Android version MVP

Product Goal

To optimize the browsing and purchasing experience of the premium product of Wondery+
To increase the purchase conversion rate

My Input

Discussed product strategies
Ideated UI solutions
Critiqued design
Produced the Hi-Fi sketch

Audiobook

Android version 7.34

Product Goal

To sort the Audiobooks of Castbox according to iTunes' classification of Audiobooks
To increase the the retention rate of people who like e-books

My Input


Analysed competitors
Ideated UI solutions
Critiqued design
Produced the Hi-Fi sketch

FAQ

Android version MVP

Background

The FAQ is for users who encounter problems, but the current design is not easy to navigate, and interactive bugs can easily make users lose patience and cause 1 star ratings.

Product Goal

Help users solve problems by themselves and show our sincerity.
Reduce the 1-star rating caused by bugs.
Help new users quickly learn about Castbox.
Establish connections with users and build trust.
To engage users in product iterations, thus enhancing user viscosity.

My Input

Proposed design strategies and further solutions
Analysed competitors
Create a new information architecture in Personal page and FAQ page.
Reworded the FAQ copy

Take aways

This is only 1/3 of my work, stay in tune and see more work in the future!

How to Innovate in a complex product

Castbox has become a complex product so far. Every time we want to make changes, we must consider the existed system, guideline, development cost and maintenance cost. So when I give design solutions, I always give several ideas, including conservative solutions and some wildcat ideas. It's important to understand start points of other teams and communicate with them frequently.